I got an email with a nice summary in Italian of the propaganda model of the Great Uncle Noam, which I share willingly.
All references to original en.wikipedia.org / wiki / Propaganda_model
Here is the article:
Handling media now has no boundaries. The political consensus of opinion and that is governed by very specific media strategies that rely on 10 basic rules. Noam Chomsky helps us to uncover the deception.
In these days of political instability come back on the tones are mixed and the issues that have driven the media cauldron of the last 15 years: security, justice, economy, betrayal, sex . In our country happens to many naive as to continue to be surprised at the joke of the Prime Minister, merely jokes and proclamations of the premier brand Brianza outputs as unacceptable, regardless of as a machine is logic behind each claim. A well-oiled mechanism that makes use of not only politicians, but marketing experts and men of power in general. A well-known scholar of linguistics Noam Chomsky as has compiled a list of 10 rules, which are used to dope the minds, sick, confused in their every perception, mixing reality and fantasy, evidence, and illusory construction. Here they are:
1-The strategy of distraction
The key element social control is the distraction of the strategy is to divert public attention from important issues and changes agreed by the political and economic elites, through the technique of flood or flooding continuous distractions and trivial information. The distraction of the strategy is also needed to prevent the public interest in the essential knowledge in the area of \u200b\u200bscience, economics, psychology, neurobiology and cybernetics. "Keep the public's attention diverted from the real social problems, imprisoned by issues with no real importance. Keep the public busy, busy, busy, no time to think, back to like other farm animals (cited in the text "Silent Weapons for Quiet Wars").
2 - create problems and then offer solutions
This method is also called "problem-reaction-solution." This creates a problem, a "situation" provided to cause a reaction from the public, with the aim that this is the principal of the measures that they wish to accept. For example: a spill or allow it to step up urban violence, or arrange for bloody attacks, in order that the public and those requiring security laws and policies at the expense of liberty. Or: create an economic crisis to accept the demotion as a necessary evil of social rights and the dismantling of public services.
3 - The strategy of gradualism
To accept an unacceptable degree, just apply it gradually, a dropper, for consecutive years. E 'in this way that social and economic conditions radically new (neoliberal) were imposed during the decades of the 80 and 90: State minimum, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, so many changes that would cause a revolution if they had been applied only once.
4 - The strategy of delay
Another way to accept an unpopular decision is to present it as "painful and necessary," gaining public acceptance, in time, for future application. It 's easier to accept a sacrifice but a sacrifice immediate future. First, because the effort is not used immediately. Second, because the public, mass, always has a tendency to naively hope that "everything will be better tomorrow" and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of \u200b\u200bchange and resigned to accept it when the time comes.
5 - Consult the public as children
Most direct advertising to the general public, using speeches, arguments, characters and particularly intonation child, often close to the weakness, as if the viewer were a creature of few years or a mentally disabled. The more you try to deceive the viewer, the more you tend to use a childish tone. Why? "If someone is addressing a person as if he were 12 years or less, then, depending on suggestibility, you will tend, with some probability, to a response or reaction, even without a critical sense as that of a person 12 years or less (See "Silent Weapons for Quiet Wars").
6 - Using the emotional aspect of much reflection
advantage of the emotion is a classic technique to cause a short circuit on a rational analysis and, finally, the critical sense of the individual. In addition, the use of emotional register opens the gateway to the unconscious to implant or inject ideas, desires, fears and fears, compulsions, or induce certain behaviors ....
7 - Keep the public in ignorance and mediocrity
ensure that the public is incapable of understanding technologies and methods for its control and its slavery. "The quality of education given to the lower classes must be the poor and mediocre as possible so that the distance of ignorance that plans among the lower classes and upper classes is, and remains, impossible to fill the lower classes" .
8 - Encourage the public to be complacent with mediocrity
push the public to believe that it is fashionable to be stupid, vulgar and ignorant ...
9 - Enhancing the self-guilt
Pretend individual that he is only guilty of his misfortune, because of its poor intelligence, its capacity or its efforts. So instead of rebelling against the economic system, the individual devalues \u200b\u200bes'incolpa car, which in turn creates a state of depression, one of whose effects is the inhibition of its action. And without action, there is no revolution!
10 - Getting to know people better than they themselves know
Over the past 50 years, rapid advances in science have generated a widening gap between the public's knowledge and those owned and used by ruling elites. With biology, neurobiology, and applied psychology, the "system" has enjoyed an advanced understanding of human beings, in both its physical and psychological. The system was able to better understand the common person than he is known. This means that, in most cases, the system exerts greater control and power over a large individuals, more than the same individual exercises over himself.
(Res Marche)
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